It used to be oh-so-simple, when Breast Cancer Awareness Month was limited to October. I remember the good ‘ole days, the days when our disease was exploited only one month a year. Now, like a cancer, it is spreading beyond October into other perfectly good months. Like September. Like August. Dare I say, even July?
Actually, here in the US, Breast Cancer Awareness Season officially kicks … Continue reading the story "Goodbye Pinktember, Hello Pinktober"
Another October is upon us. And for many of us in the breast cancer world, this glorious month means one thing: pinkwashing.
I do not believe October should be designated as the month of all things breast cancer. I realize that the heightened publicity about breast cancer provides an opportunity to inform others about the reality of … Continue reading the story "Taking Back October"