Post Archives tagged ‘cause marketing and breast cancer’



Watermelon for a Cure

Posted on: July 29th, 2015 by
15

When it comes to cause marketing, I thought I’d seen it all -- until I walked into the grocery store the other day. As soon as I walked in, I saw seedless watermelons sporting large pink-ribbon stickers. And to add insult to pink injury, right next to the ribbon the sticker said, “A Sweet Way to Stay Healthy.” This cutesy message strongly implies that watermelon somehow Continue reading the story "Watermelon for a Cure"

Goodbye Pinktember, Hello Pinktober

Posted on: September 26th, 2014 by
12

It used to be oh-so-simple, when Breast Cancer Awareness Month was limited to October. I remember the good ‘ole days, the days when our disease was exploited only one month a year. Now, like a cancer, it is spreading beyond October into other perfectly good months. Like September. Like August. Dare I say, even July? Actually, here in the US, Breast Cancer Awareness Season officially kicks Continue reading the story "Goodbye Pinktember, Hello Pinktober"