Post Archives tagged ‘MelonUp! Pink Ribbon watermelon’



Watermelon for a Cure

Posted on: July 29th, 2015 by
15

When it comes to cause marketing, I thought I’d seen it all -- until I walked into the grocery store the other day. As soon as I walked in, I saw seedless watermelons sporting large pink-ribbon stickers. And to add insult to pink injury, right next to the ribbon the sticker said, “A Sweet Way to Stay Healthy.” This cutesy message strongly implies that watermelon somehow Continue reading the story "Watermelon for a Cure"